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Most marketing agency’s already understand that the Internet & search engines are EXTREMELY important to the long term growth and sustainability of their business but occasionally I get the question “Why are search engines and search engine marketing so important to the Industry?”
Yellow Pages Are No Longer Effective
It used to be that the #1 place consumers looked when they needed a Marketing service was the Yellow Pages. In today’s market, very few people still reference the printed Yellow Pages. In fact the new generation has not even been exposed to the Yellow Pages and only know the Internet as a way to search for local businesses.
Where do they go now?
They look on the search engines (Google, Yahoo, Bing & others) and social media sites (Facebook & Twitter) asking for referrals from their friends and family.
• A new survey of 2,000 consumers found that 86 percent of those surveyed used the Internet to find a local business.
• 74 percent of the respondents said they use a search engine when they are looking for a local retail or service business. If you’re not showing up on page one of Google, Yahoo & Bing for the [Niche Type] related keywords in your area, then you are missing a major opportunity!
Understanding How The Search Engines Work
Over the past ten years the way the search engines work has changed significantly; especially with the introduction of the Google map listings (Google My Business) to the search results for local search. A majority of the business owners we talk with are confused about how the search engines work and the differences between the map listings, organic listings & the paid / Pay-Per-Click listings.